JUAN CRISTALES - "AMERICAN BUILDER" | FOUNDER BUILD 2 RENT ACADEMY
I Stopped Competing for Inventory.
I Started Building It.
How a U.S. Marine Veteran with no General Contractor's License used a simple New-Construction, Ground-Up system to build a 7-figure rental portfolio and why this may be the last real window to do the same before everyone else figures it out.
Step 1: Be sure to watch this video first
Step 2: Join Juan’s Free Skool community
No Credit Card. No Pitch. Just the System.
Rated 5.0/5 by happy Builders nationwide.
200+ projects completed · 20+ ground-up new construction builds · $10M+ in private capital raised · U.S. Marine Corps veteran · Author, American Builder
If you're a real estate investor right now, you already feel it.
The fix and flip game is getting harder.
You're fighting 30, 40, 50 other investors for the same busted house. Margins are shrinking. Insurance is up. Taxes are up. That rental you bought a few years ago barely cash flows anymore.
You've probably tried wholesaling. Maybe you've sat through a coaching program that gave you a lot of theory and very little of anything you could actually use on Monday morning.
And somewhere in the back of your mind, you already know:
The old model isn't working the way it used to.
You're not wrong.
The top two national homebuilders took home over $8.7 Billion in net profit in 2024. The following year, they took home $5.7 Billion in net profit in 205 because it was a bad year.
Not because they're smarter than you.
Because they stopped competing for inventory and started controlling the supply.
That's it. That's the whole secret.
And right now, before this window closes, regular investors can do the same thing on a smaller scale. One New-Build at a time. A single lot at a time. Using the same logic, a fraction of the capital, and a system that's already been proven.
I didn't figure this out in a classroom.
I came to this country with nothing.
Then after highschool, I decided I join the Marine Corps, got promoted meritoriously in my first 11 months, became a commissioned officer, and was awarded the leadership award for my entire graduating class at Rice University ROTC in 2005.
None of that came easy. None of it was handed to me. Every single thing I've built, in the Marines and in real estate, I figured out through trial and error.
I've flipped, wholesaled over 200 properties and kept rentals along the way. Burnt houses. Flood houses. I even flipped mobile homes (don't judge me). I've done a lot.
And then I almost lost everything.
A single property, a house with hidden water damage the previous owner covered up, cost me over $400,000. The insurance company wouldn't help. The buyers threatened to sue. I carried that mortgage for over two years with zero income coming in from it.
I kept going because I owed private lenders money. People who trusted me. I wasn't going to let them down. That's not how I was raised. That's not what the Marine Corps built me to be.
I came back.
And when I did, I stopped fixing other people's messes and started building my own properties from the ground up. I did a handful of new builds and sold them when the market was good in 2020 and 2021 and then I tried building duplexes. Then I decided to REALLY take a deep dive into a single-story, side-by-side duplex build.
I tracked the entire thing, soup to nuts. The numbers worked so well that when I went to refinance, we got the appraisal back and closed the refi in 5 days! The double rents made the DSCR math almost automatic. I pulled my capital back out and did it again.
That's when I knew. This is the model.
"I'm not particularly smart. I'm just committed to results, and I'm going to show you the exact system. That way you don't have to figure it out the hard way like I did."
— Juan Cristales
There is a small "builder-window" of opportunity right now. It will not stay open forever.
Building ground-up is still affordable and profitable in most markets today.
Land is available. Construction costs are manageable at the right price per square foot. Rents on new builds are strong. DSCR financing rewards the double income a duplex produces.
But market conditions change. They always do.
The investors who learn this system now, who build the skills, the contractor relationships, the capital network, and the track record, will be positioned for the long-term regardless of what the market does next.
The ones who wait will be learning it in a more expensive, more competitive environment.
This isn't fear. This is timing.
Learning to build New Construction is learning how to fish... for life... not just for this market cycle.
Because... after completing a couple hundred Fix & Flips, Wholesales, Rentals, Lease Options, Sub-To and EVEN Flipping Mobile Homes (yup.. don't judge me), I was tired of the "surprises" that come with these houses... I'D HAD ENOUGH!!!
This isn't just another course about real estate theory.
Most real estate education teaches you how to "hustle and find deals" in the market place with little or no money out of pocket. I'm not saying those deals aren't out there, because they are... and you and every other real estate investor in your area are also out there hunting for those deals.
Competition is fierce and if you've never had another wholesaler investor try and "snake" a deal from under you, consider yourself fortunate.
Most real estate investors are just passing up on vacant lots because they have no idea what to do with them. That was me too. "I don't know how to build!"
So, I reached out to others who were building locally to help me learn the process and guess what they said?
Can't... too busy.
I offered to pay them to teach me.
Nope.
I offered to bring the land, pay for them to build me a house as long as could ask as many questions as I wanted to about price & process.
Nah.
I offered to bring the land, bring the construction money and split the profits with them... just so that I could learn.
Ghosted...
Straight up.
Disillusioned, I decided to teach myself.
October of 2020...
we had just welcomed
our 4th kid...
I was exhausted from:
Running around...
Dealing with contractors...
Selecting finishes...
Flip profits getting squeezed...
I had a lot on my plate.
It felt like I had built a business that never stopped demanding more time.
And even though flipping worked...
I knew deep down there had to be a better model.
These are a few things I discovered about New Construction along the way that you might find helpful.
The Business Model That Turned Dirt Into Cash...
NO GC license required.
NO construction background required.
NO prior building experience required.
What IS required:
✔ You already invest in real estate in some capacity
✔ You have capital or access to capital — at minimum $45K in liquidity
✔ You are done with thin margins and generic programs
✔ You are ready to follow a system, not reinvent one
If that's you — keep reading.
And that’s when I realized something important…
The biggest opportunity in real estate right now isn’t flipping old homes.
It’s building rentals from the ground up.
These are not special people. They just followed the system.
As I studied this concept, I began to understand the real reason investors were still without deals:
It’s because it feels overwhelming.
They think about things like:
• “I’ve never built a property before.”
• “I don’t know how to buy land.”
• “I have no idea how construction loans work.”
• “What if I mess up the permits?”
• “What if the build goes over budget?”
Those fears are completely normal.
Because nobody teaches investors how to actually do this correctly.
Most real estate education focuses on:
flipping
wholesaling
buying existing rentals
But almost nobody explains how to build your own rental property.
Which is exactly why I created something different…
The System That Made Building New
Construction Predictable
The System That Made Building New
Construction Predictable
After years of working in new construction I noticed that a lot of people start worrying about things like:
• finding and evaluating land
• understanding zoning and permits
• structuring construction financing
• managing contractors and budgets
• uncertainty and reducing the risk
• turning a finished build into long-term cash flow
No guessing.
No surprises.
And I’ll give you a clear step-by-step process, so you don’t experience any problems on your journey.
And after people started asking me how I was doing it…
I began teaching other investors the same system.
The results have been incredible.
Investors who were stuck flipping houses…
Landlords tired of expensive rehabs…
Contractors who wanted to build their own projects…
They finally realized there was a better model.
And the best part is…
These are normal investors — just like you… are making BIG money in real estate.
All they did was fix one essential thing:
They switched to Building New Construction.
It’s the most profitable thing you can do now.
Since not many people know how to do that…
(Seriously, most people are terrible 😅)
Means there is a MASSIVE opportunity for those who learn this business model right now.
But you might be wondering…
How do I do that as FAST as possible & build my 1st New construction?
- Without having to prospect for 4h a day…
- Without having to spend a fortune on $997 courses…
- Without having to sort through 1000 hours of YouTube videos…
I got you.
That’s why I’ve compiled everything I know about New Construction…
The exact knowledge has generated me over $8M+ in rental portfolio…
Into something that will change your life forever…
Introducing...
The Build2Rent Program
Everything You Need To Build Your First Rental From The Ground Up.
My goal is simple:
I want to show you how to take a piece of land and turn it into a cash-flowing rental property (build-to-sell or build-to-rent).
Here’s how the program works…
Step 1: Learn The New Construction Model
(In this phase you’ll learn why new construction is the most powerful rental strategy)
The New Construction Investment Framework ($2,997 Value)
Course 1: How The New Construction Model Works And Why It Easily Outperforms Single-Family Rentals ($1000 value)
Course 2: How To Find And Use Land For New Construction ($1,000 value)
Course 3: Understanding Zoning, Permits, Inspections & Local Regulations ($997 value)
Step 2: Structure & Finance Your First Build
(In this phase you'll learn how to actually fund & structure the project)
The New Construction Financing System ($2,997 Value)
Course 1: How Construction Loans Work And How To Secure Them ($1,000 value)
Course 2: How To Raise Private Capital For Your Build Projects ($1,000 value)
Course 3: How To Structure New Construction Deals That Produce Long-Term Cash Flow ($997 value)
Step 3: Build Without Expensive Mistakes
(In this phase you'll learn how to control the construction process)
The New Construction System ($1,997 Value)
Course 1: 3 Proven Rental Plan Sets You Can Use To Immediately Improve Your Build & Avoid Design Mistakes That Would’ve Cost You Thousands ($500 value)
Course 2: How To Budget Your Build & Avoid Cost Overruns ($500 value)
Course 3: The Exact Construction Timeline (From Dirt To Finished New Construction) ($500 value)
Course 4: How To Work With Contractors & Builders The Smoothest Way Possible ($497 value)
Step 4: Turn Your Rentals Into Long-Term Cash Flow
(In this phase you'll learn how to operate and scale.)
The New Construction Cash Flow System ($2,997 Value)
Course 1: How To Turn Your Rental Into A Long-Term Rental Asset ($1,000 value)
Course 2: How To Reuse The Model To Build Multiple Properties Over Time ($1,000 value)
Course 3: Real Case Studies Of Successful New Construction Builds ($997 value
Total value: $13,998
TESTIMONIALS
What others are saying
Richard started of 2026 with 2 duplexes (no prior experience)
Barbie built 3 sets of duplexes, with 0 building experience
David secured $100k+ in capital
We also got Curtis to 7 duplexes, which equals $700k/year
Sharn started a duplex with NO GC license, experience or capital
If you scrolled to the end...i bet you still have some questions
FAQ
Question 1: Do I need a general contractor license to build new construction?
No. And that’s exactly why most people never get started.
You don’t need to be a builder or contractor. You just need to understand the process, the order of steps, and who to hire. This program shows you exactly how to go from land → permits → build → rental, even if you’ve never touched construction before.
Question 2: Isn’t building from scratch way riskier than flipping houses?
It actually feels that way, until you’ve done both.
Flipping is unpredictable: hidden damage, budget overruns, and constant surprises. New construction, when done properly, is planned upfront, which makes it far more controlled and predictable.
Question 3: Do I need a lot of money to get started with new construction?
No. Most people assume you need hundreds of thousands in cash.
In reality, deals are typically structured using construction loans and/or private capital. Inside the program, you’ll learn how to put together a deal and present it in a way that gets funded.
Question 4: What if I don’t know how to find land or good deals?
That’s one of the biggest gaps for beginners.
We show you how to identify, analyze, and secure land that actually makes sense for a new construction — so you’re not guessing or hoping a deal works.
Question 5: What if I make a costly mistake on my first project?
That fear is exactly what keeps most investors stuck.
That’s why this isn’t just “information” — you’re following a step-by-step system with the budgeting and planning frameworks designed to minimize surprises and help you make smart decisions before you ever break ground.
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